Our Purpose, Values, Strategy and Culture

The successful implementation of our strategy is critical to the delivery of the Group's purpose and is underpinned by the values and behaviours that shape our culture and the way that we conduct our business.

Our Purpose

Why we exist

Being a purpose-driven organisation, the Board recognises the importance of its role in ensuring the culture of the organisation is aligned to its purpose, business strategy and ambition to become a market-leading products and services business. Colleagues from across the Group believe in our Purpose and strive to deliver it every day they come to work.

Our Vision

Our aspirational goal

The super-specialist in motoring and cycling, trusted by the nation.

Our Mission

Our achievable goals

✔   Make motoring easier, safer and more enjoyable for everyone

✔   Get more people cycling, more frequently

Read more in our sustainability section.

Our Strategy

How we achieve our Purpose and Mission

1 Inspire

Inspire our customers with a differentiated and super-specialist offer.

2 Support

Support our customers through an integrated, unique and more convenient services offer.

3 Lifetime

Enable a lifetime of motoring and cycling.

Our Culture

Ethical foundation enabling better decisions every day

Monitoring Culture

The Board plays an active role in monitoring the culture of the business through its regular facilitation of listening groups and site visits. The Board reviews the results of the annual colleague engagement survey and sets engagement targets for Executive Directors and Executive Committee members. The outputs of listening groups and associated action plans are reviewed by the Board and key actions are incorporated into functional engagement plans.

Read more about how the Board monitors our culture in Board Leadership and Company Purpose.

Our Values

Fundamental beliefs that underpin everything we do

one halfords family wow our customers be better every day pride in expertise

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one Halfords family

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wow our customers

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be better everyday

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pride in expertise

We are reliant on the culture of our business and the engagement of our colleagues to achieve our ambition. During FY21, we ran listening groups to inform a new set of Group values, relevant for the current strategy. These new values are the fundamental beliefs that underpin everything we do and have been incorporated into Group training, review and reward mechanisms.